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Consumer Product

A collection of my designs created over the last 10 years. From sustainable toy concepts to toys selling around the world.

Consumer Character Design

Westminster City Libraries 2011-2012

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Each character reflects it's owner and is completely different to the next. Everyone, adults and children, are asked a series of questions to help paint a picture of their personality and inner storybook character. Their answers help them draw themselves in a different way of what they would usually do. I then vectorise them and create an illustration of their new discovery. Characters are then used on embroidery, stickers, cards, badges, buttons and surface prints.