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Consumer Product

A collection of my designs created over the last 10 years. From sustainable toy concepts to toys selling around the world.

Hamleys Character Pre-school

Hamleys 2011 - 2016

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We began a journey to design premium soft toys - a friend for life! Characters were named using their personality i.e Jolly Jolly Elephant and Clumsy Clumsy Giraffe. They are an eclectic mix of animals from many parts of the globe, brought together in a designed-in-the-UK range. They are available as a 9" beanie & large toy. From sketch pad to shelf in 18-months. Retails from £12.