NDM Issue 73

Tuesday 10 August 2010

Journal Image

Following the D&AD success of my minor and major projects at Falmouth, a few articles were written in Design Week and New Design Magazine of my appointment as an in-house Toy Designer in the West End. A couple of years later, New Design Magazine approached me to share my journey of tradition from a West Country student designer to a professional designer in London. 

Here is a snippet of the article...

We all have fond memories of particular toys from our childhoods. Whether it be the space-hopper, the Cabbage Patch doll, Buzz Lightyear, or the N64, each generation appears to have a toy that captures its imagination and turns legions of parents (or should that be Father Christmases?) into frantic mobs who will stop at nothing to get their hands on the latest must-have product. For Stacey Dix, in-house designer, that seminal toy is that oft-cited design classic, the Lego brick. It’s surely an appropriate choice for one of the most promising toy designers; a toy that offers limitless possibility to build and play. As Stacey says, “LEGO has so much creative freedom, the product is not too refined and allows children to run with their imagination.” ...

Read the full article herego