I believe you excel in what you love to do, so with this in mind I pursued a career in commercial design ~ specialising in FMCG, experiential retail, toys & gifts.
Perhaps the many years playing with colourful building blocks during my childhood influenced my career choice - who knows?
After graduating BA Sustainable Product Design with a first from Falmouth & winning a D&AD Yellow Pencil for 3D Toy Design, I relocated to London to work as a Toy Designer for Hamleys. I graduated in MA Applied Imagination from Saint Martins with distinction, where my research focused on commercial product personalities and design research methodologies.
I support non-profits teaching storytelling & creative thinking to children, mentor BA & MA students who specialise in play theory, and have recently started writing for the Progressive Preschool Magazine.
Currently I hold a Brand Design Management role at Hamleys Toy Shop.